Make your team fit for market challenges
Many sales presentations try to satisfy a broad customer base and focus on product features.
But customers want to know the so-called insights and how a component or product can solve their specific challenges.
Therefore salespeople should demonstrate insights into the customer’s market and explain the corresponding values of their product.
Does this mean specific insights and value propositions for each market? Sounds difficult when serving many different markets.
Not when asking marcompower for support. Contact us to understand, how to develop the right insights for a broad range of markets by using a well-structured approach.